Warburtons usually hires male American actors to lead its superstar ads, so it’s a nice change to see the no-less-prestigious Olivia Colman signed up for its latest effort.
In the ad, Colman plays on her nice-gal image by posing as a bolshy representative of the ‘Department of National Treasures’ – barging into Jonathan Warburton’s office to demand access to the bakery’s crumpets in order to assess their worthiness for the title.
It’s a riff on an idea from Radio 4 impressions show Dead Ringers, in which the likes of Colman, Ian McKellen and Patrick Stewart feature as part of an underground cabal of ‘National Treasures’. But in a twist, the whole thing turns out to be a ruse: Colman is using it as a front to stage an elaborate crumpet heist.
The ad is packed with jokes, serving suggestions, references to previous ads, product quality info and an imaginative rendering of Warbies HQ. And Colman’s performance is, unsurprisingly, note-perfect. Another hit!
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