Morrisons has added a trio of bag-in-box cocktails produced by The Drinks Bureau.
Called Party Box and available in Lychee Martini, Strawberry Daiquiri and Passion Fruit Martini, the NPD will roll into 280 stores from 21 May until stocks run dry (rsp: £15/1.5 litres).
Each box contains 10 servings at an abv of 10%.
The Drinks Bureau’s Party Box cocktails were a “convenient bag-in-box format” that stayed fresh for “weeks after opening”, according to the supplier.
They were easy to serve, came in “vibrant eye-catching” packaging and also had a reduced carbon footprint compared with glass alternatives, it added.
“If you love delicious cocktails and enjoy sipping with friends, then you can’t miss this stunner of a deal at Morrisons,” said co-founder Frankie Snobel. “We’re passionate about spreading cocktail joy and our seriously tasty ‘on tap’ Party Boxes are the perfect way to celebrate the summer!”
Founded by Snobel – a mixologist by trade – in 2023, The Drinks Bureau’s ready-to-drink canned cocktails are also sold in WH Smith stores. Cans and Party Boxes are also available on Amazon.
Other flavours in its range include Spicy Margarita, Espresso Martini, Dirty Temple and Shirley Temple.
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