Quorn has launched its summer Mission Snack Swap campaign with a Tom Cruise doppelganger.
Ahead of the Mission: Impossible – The Final Reckoning premiere, the brand hosted a stunt with a Tom Cruise lookalike ‘spotted’ on a snacking mission near Leicester Square.
Fans stopped and asked for selfies as the Cruise lookalike ate his Quorn Cocktail Sausages, before it was revealed that all was not as it seemed.
“This year, we were excited to hear that our ‘Mission Snack Swap’ was launching back on to TV screens the same week as the latest Mission: Impossible film hits the big screen,” said Lucy Grogut, head of brands at Quorn Foods. “Our Tom Cruise lookalike had a ball (and bite!) with consumers, and it was the perfect way to start our summer of snacking.
“With such a close resemblance, he left shoppers really asking, ‘why choose the alternative?’”
The Mission Snack Swap campaign will feature Quorn’s eye-catching puppet pals, Perry Pig, Clarence Cow and Chickson Chicken.
The advert sees the gang on a ‘mission’, sneakily swapping out meat-based scotch eggs and cocktail sausages with tasty, high-protein and low saturated fat Quorn Cocktail Sausages and Picnic Eggs.
“The ad creative is an engaging, tongue-in-cheek way to showcase that our high-protein snacks may be mini in size but are mighty in taste,” said Grogut.
It is backed by a multimillion-pound investment and will be activated across TV from 24 May, VOD, online video, social media, influencers, PR and in store across the whole of the UK.
“We are continuing to invest in building on this momentum to keep Quorn firmly at the forefront of shoppers’ minds throughout summer and beyond,” added Grogut. “This campaign will be bigger than ever, running concurrently across more channels, and reaching shoppers across even more touchpoints.”
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